About Us
About Us
Company Value
Elevating Cooling Solutions to International Standards
As a global brand, The Cool reshapes the way people experience refrigeration—elevating it beyond a functional device to a meaningful part of modern living. These figures reflect our commitment and the impact we proudly deliver.
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Carbon Footprint Reduction
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Product Quality Assurance
Mission
Elevating Cooling Solutions…
for a More Sustainable Future
Advanced Solutions
Delivering forward-thinking cooling technologies with superior performance, innovation, and long-lasting reliability.
Enhancing Quality of Life
Creating products that meet real-life needs, bringing greater convenience, safety, and comfort to everyday living.
Energy Efficiency & Sustainability
Designing systems that reduce energy consumption, minimize environmental impact,
and support long-term sustainable growth.
Empowering Customers
Providing trusted cooling experiences and solutions that help customers grow with confidence, and create meaningful value.
Vision for Sustainable Growth
“The Cool Group” is dedicated to conducting business sustainably,driving continuous innovation to significantly reduce environmental impact.
Cooling Efficiency
We continuously enhance our cooling systems to achieve the highest standards of performance. Our solutions deliver exceptional energy savings and long-lasting efficiency without compromising reliability or operational stability.
Global Impact
We strive to elevate global cooling standards by delivering innovative, internationally recognized solutions. The Cool aims to lead the industry with cutting-edge refrigeration technology that supports our partners and customers worldwide.
Environmental Responsibility
We are committed to developing environmentally responsible technologies that reduce energy consumption and minimize ecological impact. Our goal is to drive sustainable growth while preserving the planet for future generations.
Our Journey
to Success
The Cool’s journey of growth — from humble beginnings to becoming a trusted leader in refrigeration solutions, driven by commitment, innovation, and unwavering quality.
2000
2005
2012
2025
2000
The Beginning of Eutectic Technology
Started developing eutectic freezers and eutectic plates
as an alternative to dry ice, laying the foundation for
The Cool’s future refrigeration innovations.
2005
Expansion of Manufacturing Facilities
Built a new manufacturing plant to support growing demand
and enhance technological capabilities and production efficiency.
2012
Opening of Bangbo Headquarters
Established the main headquarters in Bangbo, Samut Prakan,
becoming the central hub for production, management,
and nationwide service operations.
2025
A New Identity for the Future
Unveiled the new brand identity “The Cool Inspired Life”
featuring the Infinity symbol, representing renewable energy,
limitless innovation, and our commitment to sustainable living.
Enhanced One Stop Service and expanded clean-energy solutions
for better, more convenient customer lifestyles.
Meet our
Executive Team
visionary leaders who elevate the quality and standards of The Cool.
Message from
Our Ceo
Pracha Prakoonsuksapan
“THE COOL” in Thai has two meanings: stylish and cooling. Both reflect our core business in cooling solutions. We believe being cool means daring to be different. That belief is the foundation of THE COOL. With the support of our customers and team, we continue to grow and build a strong brand together.
“THE COOL” in Thai has two meanings: stylish and cooling. Both reflect our core business in cooling solutions. We believe being cool means daring to be different. That belief is the foundation of THE COOL. With the support of our customers and team, we continue to grow and build a strong brand together.
88/88, Bang Bo, Samut Prakan, Thailand, 10560
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